ventilpena.com

One of our competitors was advertising that I didn’t think would work. Instead of running out and paying money to join my competitor, I stood by and watched for a few months. Eventually, they learned that they were wasting money. I saved mine.

Competitors like customers aren’t always right, but they are my competitors, so I am capable of learning from them. When they are right, I’ll follow as well as lead. When they’re wrong, I will not gloat. . . too much.

Don Doman is a published author, video producer, and corporate trainer. He owns the business training site Ideas and Training (http://www.ideasandtraining.com), which he says is the home of the no-hassle “free preview” for business training videos. He also owns Human Resources Radio (http://www.humanresourcesradio.com), which broadcasts HR and business training information, program previews, and training samples from some of the world’s great training speakers twenty-four hours a day.
direct response copywriter