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Company Watch – Royal Caribbean Cruises

AirGuide Business, May 25, 2009

New York (AirGuideBusiness – Company Watch) May 24, 2009

Royal Caribbean International is introducing a new Gotta Dance program designed to teach and perform hip-hop dance moves. Based on the documentary film by Dori Berinstein, the guest-participatory Gotta Dance experience will be offered fleetwide this summer. The documentary will be shown on big screens starting in July. Gotta Dance chronicles the senior citizen, hip-hop dance troupe for the New Jersey Nets basketball team. Each cruise will feature a screening of the film. Guests on select ships before the nationwide roll-out of the movie will get an advanced viewing. Participants will then be divided into teams and, over the course of their vacation, will learn choreographed routines with a member of the Royal Caribbean dance team in rehearsals during sea days. The program will culminate with the main event — a farewell show on the last evening of the cruise in the main theater. www.royalcaribbean.com,

www.GottaDanceTheMovie.com. May 22, 2009

Royal Caribbean Cruises Ltd. executives participated in the 2009 European Cruise Council Conference to discuss the expansion of the industry in Europe. Now in its third year, the event brings together cruise lines, shipyards, suppliers and ports operating in Europe. The conference is being held in coordination with the European Commission and its European Maritime Day event. Topics addressed were the European CommissionOs Integrated Maritime Policy and the status of the cruise industry in Europe, including its economic impact, environmental issues, destinations and port infrastructure, as well as sustainability issues and new regulations. www.royalcaribbean.com, www.celebritycruises.com , www.pullmantur.es , www.azamaracruises.com , www.cdfcroisieresdefrance.com or www.rclinvestor.com. May 20, 2009

Royal Caribbean Cruises Ltd. and TUI AG named the first ship in the TUI Cruises fleet dedicated to the German market. Mein Schiff which means My Ship in Englishthe first ship in the new TUI Cruises fleet, was named in Hamburg, Germany, in a celebration that marked a significant step for the joint venture between RCCL and TUI AG. About 906,000 Germans took cruises in 2008 and that number is forecast to increase by 11 percent in 2009. Following a short inaugural cruise, Mein Schiff will sail in the Baltic this summer through October). It will offer two- to 14-nights sailings from ports such as Kiel, Hamburg and Palma de Mallorca. The ship then will reposition to the Caribbean from November through April 2010), homeporting in Santo Domingo, Dominican Republic. During 2010 and 2011, Mein Schiff will sail itineraries in the Nordic Seas, reaching the far coasts of the Faroe Islands and Iceland, as well as the Eastern and Western Mediterranean, passing through the Strait of Gibraltar to visit the Canary Islands and Morocco. www.rclinvestor.com. May 18, 2009

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